ght (c) 2009 Kim Morris
A Step by step guide to building an internet business and the key tactic to ensuring your product stands out from the crowd.
Firstly, find what other people want; find a hot niche market first. In doing this you need to find a solution to their problem. You can use www.googleeasysearch.com to see how many people are searching on your niche topic. Also, you could try using a survey form to ask potential clients what they want. Once you have your niche worked out you can hire a ghost writer at www.elance.com to write either articles or an ebook.
Secondly, create a product which gives your market what they want. Start off with an information product or an audio product, and answer the needs that your research revealed.
Thirdly, create a powerful compelling sales message. This is the most important part of your website. Use a sales letter on your website to sell your product, and an important note here is that “ugly” sites sell – these are the simple no frills sites. When writing your sales letter remmeber its about how exciting the letter is, not how long it is.
Fourth, design a simple website. Black text, white background is a good start. When your just starting out, forget technology and focus on getting your sit up – hire a web designer if you don’t have the skills to do this yourself. Ensure that on your sales letter you only ssk for one action; you don’t want your visitors getting distracted and the more clicks on your website the less people will buy.
Fifth, bring traffic to your site using Pay per click with google adwords. You also should encourage organic free traffic through articles (submit at www.articlecity.com, or www.ezinearticles.com), press releases (submit at www.prweb.com, and through adding video about you or your site to you tube.
Sixth, use email to turn more people into customers. Capture peoples email wherever possible by having an optin page on your site. Email gives you a second bite of the cherry when someone has come to your site and not bought anything at that point in time. By having thier email you can contact them with other product offers. It allows you to educate people to your value and your products value.
Finally, have an army of people to sell your products. You can achieve this through setting up your own Affiliate program. Clickbank.com is a great place to check out for affiliate products that you can mail to your list.
Secrets to marketing your products
Firstly, ensure you have a Unique Selling Proposition (USP). Here are some examples: Head and Shoulders (Gets rid of dandruff), Olay (Gives you younger looking skin), Red Bull (Gives you wings), Dominos (Get fresh hot pizza delivered to your door in 30 minutes or your money back), Dyson vaccum cleaner (worls first bagless vaccum cleaner) Fed Ex (when it absolutely, positively has to be there overnight), M&Ms;(they melt in your mouth, not in your hand) Apple (think differently), Energizer (keeps going and going and going). You need a USP to make your business work. Be specific and differentiate yourself from the crowd. The secret question that finds the USP for you: “Why should I do business with you over anyone else”
Secondly, make doing business with you irresistible. Its not about the product, its about the offer. Think of more ways to make visitors say yes, for example, Is $100000 a lot to spend? Well, it depends on the offer.
Thirdly, let your visitors show you the way to succeed. Test your headlines with customers who will tell you which is best.